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The Mercantile
London Work
The Mercantile London is an independent high fashion company on the east side of London, England. I worked on unifying store and web graphics, went on new fashion line go-sees, and shot fashion images for their online store.
Jobs
I was given the task to develop a monthly menu that was used as a guidebook and event calendar. It focused on independent shops and activities going on in the east side of London. Every month I researched and developed content and layout for the menus that were posted in the shop as well as given to customers. A goal of mine was to develop a layout that could be used after I left. I developed a Style guide, including typeface choices, and a grid for both the physical and digital menus. The digital menu was created into web slides, which I created the imagery, content, and layout for each.
