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Hog Wash
Project Brief
This was a collaboration between Adventure Advertising and WP Beverages. Adventure did the preliminary designs and I sat in on meetings and assisted in the development and creation of the logo, labels, shrink wrap, and style guide. I developed all illustrations on the website and its layout. This also includes the coloring book pages, pig illustrations, and website content. I then created the site using WordPress. I also went to all of the press checks for all of our printed labels and packaging.
Things Considered
After the product was finalized, I wanted to give the brand a story and discover the Hog Wash pig. I created illustrations of multiple pigs, making sure to keep the Hog Wash logo's pig eyes, ears, and nose the same. These pigs are used throughout the website, for promotional materials, and are in the coloring pages.
Implementation
After receiving completed logo and label files from Adventure Advertising we underwent a conversion of all old files to our fresh new design. I created vending graphics, sell sheets, website, and promotions.
Sell Sheets
Website
I designed the website to be a playful and simple site that both kids and parents could navigate easily through. There are FAQs and product information for parents and coloring pages and games for kids.
Mobile and Promotional Material
This website is optimized for mobile use. I first coded it out in HTML5 and then built it into Wordpress. I have also further developed the pigs story and include them into our promotional graphics and special vending and cooler options. For Hog Wash promotions we generate in store point of sale, product dump bins, and match our website to the seasonal promotion.
Illustration
This brand is extremely illustration based. I created all illustrations, minus the logo, and developed all content.
Coloring Pages
Available for download on the Hog Wash website. They are also used at kid focused conventions and other kid related locations.