-
#MeetMeInMalibu
Project Brief
Klarbrunn Vita ICE was adding new flavors to its lineup and needed a fun promotion to run with the launch. I was required to create the new product illustrations and product colors. I also laid out prepress files. Also needed was the creation of the promotion name, a way to boost follows on the Klarbrunn Vita ICE social pages, content creation for shot lists and storyboards, help at the shoots, and implementing all of the designs to in-store signage and web presence. The images in this project were shot by Joe Wright and the video by Rony Alwin
Concept
#MeetMeInMalibu giveaway gave people the chance to win a weekend getaway and meet pro-surfer Anastasia Ashley. To win, people had to take a selfie with their favorite Klarbrunn Vita ICE beverage and post to their socail account using the "MeetMeInMalibu" hastag. We had a site set up with offerpop to gather all images with the hashtag in a gallery. Weekly winners were picked and given prize packs that included a hand written note, beach towels, bags, designer sunglasses, and their favorite flavor of product.
